About
Santiago Lopez Guinazu, Founder and CEO of Pitcheers | 20 Years in Recruiting
Meet Our Founder
Santiago Lopez Guinazu | Founder and CEO of Pitcheers | 20 years of recruiting
I've spent nearly 20 years talking to people about their careers.
Thousands of conversations with software engineers, sales professionals, executives, and founders across the United States, Latin America, Australia, and New Zealand.
And if there's one thing I've learned, it's that
hiring is much more complicated than matching a resume to a job description.
A resume tells you where someone worked, what they did, and how long they stayed.
But it rarely tells you how they think, why they made certain decisions, what motivates them, or what they're truly capable of doing next.
And those are often the things that matter most when making a hiring decision.
Why I Started Pitcheers
I founded Pitcheers in 2016 because I believed recruiting could be done differently.
Over the years, we've worked with more than 100 companies and helped connect more than 2,000 professionals with career opportunities.
I've seen companies spend months searching for the perfect candidate while overlooking people who could have been incredibly successful in the role.
I've also met talented professionals who struggled to get opportunities simply because their resumes didn't tell the full story.
And I've learned that great recruiting requires understanding both sides.
For companies, it's about understanding what they're actually trying to accomplish, not just what they've written in a job description.
For candidates, it's about understanding what they've accomplished, how they think, and what they want to do next.
From Recruiting Experience to Building Technology
After thousands of interviews, I started asking myself a question:
What if companies could understand candidates as deeply as an experienced recruiter does, before deciding who to interview?
That's the idea behind what we're building at Pitcheers today.
We're combining years of hands-on recruiting experience, in-depth interviews, and AI to help companies discover and evaluate professionals based on more than their resumes.
Our goal isn't to replace human judgment. It's to give people better information so they can make better hiring decisions.
Because after nearly 20 years in recruiting, I still believe the most important part of hiring is understanding people.
Santiago López Guiñazú
Founder & CEO of Pitcheers
Houston, Texas